主题：Public Welfare-Oriented Media Promotion and Corporate Donations: Evidence from “Touching China”
主讲人：周泳宏 澳门城市大学
主持人：李仲达 暨南大学
时间：2024年10月11日（周五）下午15:00-16:30
地点：暨南大学石牌校区经济学院大楼（中惠楼）102室
摘要
Mass media plays an extensive role in raising public awareness. Using a staggered difference-in-differences model, this study examines the impact of public welfare-oriented media promotion on corporate donations through a natural experiment of the Touching China program. We find that the companies located in the cities where one of the People Who Moved China was born donate 18.9% more. The effect occurs by triggering public concerns and improving corporate culture. Furthermore, media promotion significantly affects donations in diversified boards, non-polluting, state-owned companies, and those located in eastern regions. This paper provides a new perspective on the link between media promotion and corporate social responsibility.
主讲人简介
周泳宏，经济学博士，教授，研究领域是政治经济学、经济增长与发展、港澳经济等，在European Journal of Political Economy、Empirical Economics、China Economic Review、Technological Forecasting and Social Change、经济学（季刊）、中国工业经济、统计研究等期刊发表论文，主持国家自然科学基金、澳门基金会项目等课题。
欢迎感兴趣的师生参加
校对| 李仲达
责编| 彭 毅
初审| 李仲达
终审发布| 何凌云
（来源：暨南大学经济学院微信公众号）
